CONSUMER ATTITUDES IN MARKET SEGMENTATION

Consumer Attitudes, Expectations, and Financial Market Participation

Market segmentation of the consumer market in South Africa

The consumer market can be segmented in various ways. This article concentrates on the calculation of the size of the South African consumer market, segmented by geographical area and demographic characteristics of households. Geographical segmentation is shown by province while the size of the South African consumer market is shown by population group, income group, life stage and life plane. ...

Ambulant Market Foods: Consumer Problem or Solution?

  Background: The sale of food by street vendors is an activity of economic, sanitary, and nutritional importance, but these foods can pose a high risk to the health of consumers in inadequate conditions of preparation and storage. The aim of this study was to investigate the preparation conditions and the hygienic-sanitary quality of food sold by street vendors in the vicinity of four campuse...

Functional foods: consumer attitudes, perceptions, and behaviors in a growing market.

C B J From health reform to the First Lady’s Let’s Move initiative tackling childhood obesity to the release of he 2010 Dietary Guidelines for Amercans, nutrition and health are top isues among health professionals, policyakers, and consumers. Like never efore, food and nutrition practitioers, including registered dietitians nd dietetic technicians, registered, ave been identified as critical t...

Consumer and Market Responses

We examine how consumers and financial markets in the United States reacted to two health warnings about mad cow disease: the first discovery of an infected cow in December 2003 and an Oprah Winfrey show that aired seven years earlier on the potentially harmful effects of mad cow disease. We find a pronounced and significant reduction in beef sales following the first discovery of an infected c...